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Submit Tycoon >
Blog > Link Building: The
Importance of Anchor Text
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LINK BUILDING: THE IMPORTANCE OF ANCHOR TEXT
When building a link for a website, it is always important to think about what your title/anchor text will say. For example: lets say you had a website named australianaura.com that happened to sell ugg boots. When it came to creating the link, rather than having the anchor text read 'Australian Aura', it would be more wise to have it read 'Australian Aura: Ugg Boot Suppliers' or 'Buy Ugg Boots Online'. Having your anchor text more relative to your sites content and/or products can only be more beneficial, as this will give the search engines additional information regarding your website. The trick is not to be overly aggressive with your anchor text. Don't resort to solely using your keywords all the time, instead vary your text making sure it is relevant & randomly place your keywords within it, but don't over do it as it could result in your website being filtered out of some of your desired searches. |
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