Creating Effective Title & Meta Tags
It is widely known that the major search engines don't view meta
tags with as much importance as they did throughout previous years,
but creating well structured & effective tags may still help benefit
your search rankings.
However, a well written Title placed within the <TITLE> tag
should be viewed as a priority. I personally always take care when
creating titles for websites/pages. My best advice for writing these
titles is to make it look natural to the human eye, rather than
spamming it with comma separated keywords (this looks truly
awful, but I have seen it done on many sites). Here is an example
template of a well written title:
<TITLE>Target word/s possibly blended within phrase |
Website/Brand name</TITLE>
Looking at the 'meta description', this tag should include a well
written brief overview of what that particular web page consists of.
Time after time I have seen sites that totally ignore this and end
up keyword spamming the tag with dividing comma's. From a search
engines point of view, this would not do the website any favours in
regards to making it worthy of being seen as a good relevant site
with well written content, regardless whether it did have good
content within the sites body.
When it comes to writing your meta description, think about writing
it as if someone else was wording it. Use good grammar and
punctuation. Cleverly place some relative keywords & phrases within
the description, but don't over do it.
Remember, a good meta description may not always help boost search
rankings in all cases, but it is certainly a good starting point &
good practice for generating effective content.
Written by Rory Buckley
