LINK BUILDING: THE IMPORTANCE OF ANCHOR TEXT
When building a link for a website, it is always important to think
about what your title/anchor text will say. For example: lets say
you had a website named toyland.com that happened to sell wooden
toys. When it came to creating the link, rather than having the
anchor text read 'toyland.com', it would be more wise to have it
read 'Wooden Toy Suppliers' or 'Buy Wooden Toys Online'. Having your
anchor text more relative to your sites content and/or products can
only be more beneficial, as this will give the search engines
additional information regarding your website when crawling your
links.
The trick is not to be overly aggressive with your anchor text.
Don't resort to solely using your keywords all the time, instead
vary your text making sure it is relevant & randomly place your
keywords within it, but don't over do it as it could result in your
website being filtered out of some of your desired searches.
Written by Rory Buckley
